AIFLX

Library / Artificial Intelligence

AI for Marketing: ChatGPT, Claude, Gemini & Agents

On Udemy

About this course

AI is changing marketing fast. This course equips small teams with practical AI tools and skills for real-world marketing.

Created by Oxford Learning Lab with The Oxford College of Marketing, this course provides marketers, consultants, entrepreneurs, and small-business teams with exclusive frameworks and industry insights to implement AI confidently, responsibly, and with clear structure, unlike generic AI training.

Use AI To Stay Current, Work Smarter, and Make Better Marketing Decisions

In this course, you will learn how to:

  • Choose the right AI tool for different marketing tasks.
  • Turn AI outputs into useful marketing actions.
  • Build practical workflows for research, planning, and content planning.
  • Understand how AI agents and assistants are changing the marketing work.
  • Keep brand trust, ethics, and human decision-making at the center.
  • Stay up-to-date as AI tools, search, and marketing practices evolve.

AI for marketing now goes beyond prompt writing. Marketers must understand which AI tools are best suited to which tasks and how to use AI output to make better decisions. This course shows you how to use AI in research, content, automation, search, brand management, audience generation, lead generation, and boosting productivity.

The course starts with core foundations, then moves into practical marketing use cases and frequently updated sections on new developments such as AI agents, ChatGPT updates, Claude, Gemini, Perplexity, AI search, responsible AI use, and the impact of AI on trust and judgment.

It is especially useful if you work in a small marketing team or business where you need to make better decisions, produce useful work faster, and keep up with new AI tools without chasing every trend. You do not need a technical background. The focus is on practical marketing applications, not coding or theory.

By the end of the course, y

Ready to start? Continue on Udemy to enroll.

Start learning on Udemy (opens in a new tab)

Prices, discounts and availability are set by Udemy. We may earn a commission when you purchase through links on this site.