SEO, Generative AI, and GEO Capstone Project

About this course

Showcase your SEO, generative AI (GenAI), and Generative Engine Optimization (GEO) skills to employers! This capstone course is your opportunity to demonstrate you have the design, implementation, and AI-driven SEO skills businesses need. During the course, you’ll apply your skills and knowledge to a portfolio-worthy SEO and GEO project that integrates traditional SEO, generative AI (GenAI), and GEO techniques. Through guided labs, you’ll develop keyword clusters, generate AI-optimized blog content, and build structured data and schema for AI search engines. You’ll also compile a case study highlighting your process, insights, and measurable results. The course concludes with a final project, glossary, and career-focused lessons on job readiness and freelancing. Once you’ve successfully completed the course, you’ll have a comprehensive SEO project portfolio that showcases your strategic planning skills and hands-on SEO implementation capabilities—perfect for in-demand roles in SEO, AI-powered digital marketing, and content optimization. Enroll today!

Prices, discounts and availability are set by Coursera. We may earn a commission when you purchase through links on this site.