Generative AI for Prospecting and Lead Generation

About this course

“This course contains the use of artificial intelligence.”

Generative AI is reshaping how sales and business development teams find prospects, research accounts, and personalise outreach — and this course shows you exactly how to build that workflow yourself.

This is a practical, hands-on course: video lessons, live demonstrations, exercises, downloadable templates, quizzes, and a capstone project where you assemble an end-to-end AI prospecting system for a real or fictional business. The approach is tool-agnostic, so what you learn applies whether you're working with a generative AI assistant, your CRM, a sales-engagement platform, or your own spreadsheet.

You'll learn how to:2. Define an ideal customer profile and build AI-ready buyer personas3. Research target accounts and map buying committees with AI assistance4. Enrich lead records with company, role, and buying-context insights5. Spot buying signals, trigger events, and prospect pain points6. Write hyper-personalised cold emails, social messages, and call openers — and edit AI output so it sounds like you7. Design an AI-assisted lead-scoring and qualification model8. Automate engagement and follow-up without losing the human touch9. Generate intelligent pre-call briefs and role-specific discovery questions10. Validate AI-generated research, reduce hallucinations, and apply responsible data-handling practices

By the end of the course, you'll be able to assemble a complete, repeatable AI prospecting system — from defining who to target through to walking into a call fully prepared — and measure whether it's actually working using real performance metrics rather than guesswork.

Enrol now to start building your own AI-assisted prospecting workflow — one you can apply to your own accounts from the first lecture.

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