Generative AI for Product Management: Gen AI for PMs

About this course

This course contains the use of artificial intelligence*.(*Some images used in this course have been created using artificial intelligence (AI) for illustrative and educational purposes. These images are not real photographs of actual people, organisations, or events and are intended solely to support learning and understanding.)If you're a Product Manager who feels like AI is moving faster than you can keep up — and you're worried about being left behind — this course was built for you. Are you tired of hearing about AI's potential but struggling to apply it to your actual product workflow? Do you want to go beyond the buzzwords and start using Generative AI to make smarter, faster, and more impactful product decisions?

This course is your hands-on, practitioner-first guide to integrating Generative AI into every stage of the product lifecycle. From user research and discovery to building lightweight apps and working with cutting-edge tools like RAG and local LLMs, you'll walk away with real skills — not just theory.

In this course, you will:

• Apply ChatGPT, Claude, and Google AI Studio to real product management workflows — from ideation to delivery

Execute AI-powered user research and synthesize large volumes of customer feedback in minutes using tools like NotebookLMBuild AI-enhanced applications and run GenAI Python code in Google Colab — no deep technical background required

Implement Retrieval-Augmented Generation (RAG) with practical code walkthroughs designed specifically for PMsRun local Large Language Models using Ollama and understand when and why that matters for your product

Master prompt engineering techniques that unlock deeper product insights from any AI model

Navigate the critical challenges of hallucinati

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