Generative AI for Marketing Analysts

About this course

The "Generative AI for Marketing Analysts" course is designed to equip modern marketers and data professionals with advanced capabilities in using AI-driven tools to optimize, automate, and elevate marketing performance. The course begins by introducing foundational concepts and capabilities of Generative AI, distinguishing it from traditional marketing analytics approaches, and highlighting its transformative benefits for marketing analysts. Learners are introduced to industry-leading GenAI tools such as ChatGPT, Jasper, Bard, Claude, and DALL·E, exploring a wide range of use cases from campaign planning to content creation. A strong focus is placed on the art and science of prompt engineering, with practical instruction on writing effective prompts for campaign insights, ad copy, social trend analysis, and report generation. Participants will gain hands-on experience in using GenAI to generate detailed customer personas, conduct behavioral segmentation, describe clusters from K-Means or DBSCAN, and build voice-of-customer (VoC) models.

The course further explores AI-powered content generation, including writing headlines, CTAs, emails, and multilingual product descriptions, with real-world case studies such as Jasper’s blog automation and ChatGPT’s persona modeling for e-commerce. Advanced forecasting modules cover sales prediction, SWOT/PESTEL generation, and competitor benchmarking using time-series and trend-mapping tools. Learners will also apply GenAI for personalized marketing, customizing offers, generating email/SMS templates, mapping journeys from CRM behavior, and building dynamic content. Performance monitoring is addressed through auto-summarization, prompt-chained report generation, KPI narrative translation, and text-to-chart visualization, with practical case studies usi

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