GenAI for Content Creation and Multimedia Campaigns

About this course

This course contains the use of artificial intelligence.

In today’s AI-first content landscape, creative output is no longer limited by time, tools, or team size. From idea to execution, generative AI is transforming how content is produced, personalized, and distributed across digital channels. This course is designed for marketers, content creators, and digital strategists ready to harness the power of AI to build high-impact, cross-platform campaigns—faster and smarter than ever before.

You’ll explore how to use the latest generative AI tools for writing, research, visuals, and video, while building scalable workflows that keep your content sharp, consistent, and audience-ready.

This course delivers both strategy and hands-on experience through:

Step-by-step training with tools like ChatGPT, Sora, Perplexity, and Leonardo AIReal-world examples of AI-powered content for email, social, blog, and video

Techniques for managing multimedia campaigns with a single creative prompt

Workflow models for scaling content production with fewer manual steps

What You’ll Learn in This Course

Use ChatGPT and Copilot to generate and adapt copy across formats and platforms

Conduct AI-assisted research and ideation using tools like Perplexity

Create branded images and product visuals with Leonardo AIGenerate short-form video content using Sora for campaigns and storytelling

Build multimedia campaigns that integrate text, visuals, and video

Streamline your content pipeline from first prompt to final post

Scale content production while maintaining voice, quality, and brand alignment

Design repeatable workflows for marketing teams and solo creators alike

Who This Course Is ForDigital marketers and content creators looking to scale outp

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