ChatGPT for Business: Prompts, GPTs, Content & Automation

About this course

ChatGPT is already being used across businesses for writing, research, automation, and customer communication. This course teaches you to use it properly — with structured workflows you can apply immediately.

In ten practical chapters, you will learn how to engineer better prompts, build custom GPTs trained on your business data, create content at scale, run SEO research, automate tasks with Zapier, analyse files with ChatGPT Data Analysis, and apply AI across sales, customer service, and professional communication.

The course is organised from foundations to advanced applications. You start with prompt fundamentals — how to structure instructions, assign roles, and train ChatGPT to match your style. You then move into custom GPT building, content creation for blogs and social media, website copy, email marketing, YouTube growth, and SEO workflows. Later sections cover coding without prior experience, automation with Zapier, data analysis, and the responsible use of AI tools.

The final chapter covers AI detection, content quality, CV writing, and job hunting — giving you a complete picture of how ChatGPT applies to both business and career use.

What you will learn:- Structure better prompts and build a reusable master prompt for your business- Build and deploy a custom GPT chatbot trained on your own content and data- Create blog posts, social media content, emails, and website copy with AI- Run SEO research and optimise content using ChatGPT alongside dedicated tools- Connect ChatGPT to Zapier to automate repetitive workflows- Analyse files and data with ChatGPT Data Analysis- Write CVs, cover letters, and outreach messages for job applications- Apply ChatGPT responsibly — understanding its outputs and maintaining content quality

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