AI Brand Marketing: ChatGPT & Recorded Sora Case Studies

About this course

Important course update: recorded Sora case studies

OpenAI discontinued the Sora web and app experiences on April 26, 2026 and the Sora API on September 24, 2026. The Sora demonstrations in this course are historical recordings. They are useful for analyzing creative briefs, visual direction, and campaign concepts, but their interfaces can no longer be followed as a current Sora workflow. The added quizzes, role-plays, PDFs, and final project can be completed with written briefs and storyboards.

Develop a clearer AI-assisted brand campaign

Explore brand marketing, creative prompting, product visuals, promotional-video planning, and audience-focused storytelling through recorded ChatGPT and Sora examples. Study how a visual idea connects to a product, an audience, and a message, then apply that reasoning to a fictional or authorized brand.

The lessons include examples featuring Louis Vuitton, KFC, Ferrari, McDonald’s, and Rolex. These examples are for learning and analysis; this course does not imply that those brands endorse it or have approved a learner’s work.

Turn inspiration into a reviewable plan

Define an audience, one objective, a core message, and a desired response.

Describe lighting, materials, composition, mood, and product focus in a creative request.

Plan a coherent short visual sequence with consistent product details.

Adapt language and imagery for different audiences and contexts.

Review generated concepts for accuracy, unsupported claims, brand fit, and approvals.

Practice with useful activities

Four section quizzes provide 20 questions with brief explanations for every choice. Four conversation role-plays let you discuss a campaign brief, a premium product concept, audience adaptation, and an ad-review decision. The characters use American accents.

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